Why we invested in EcoG

Enabling interoperable EV charging at scale

EV charging is entering its industrialization era. The last decade was about deploying more charge points; the next one is about making them standardized, reliable, and scalable at high power. That shift creates a new bottleneck and this is exactly where EcoG operates.

The problem: charging still isn’t as dependable as fueling

In the ICE world, fueling worked because it was fully standardized and close to fail-proof. However, EV charging is inherently more complex and is not there yet. The system has to handle a wide range of use cases (from AC wallboxes to high-power highway hubs), a fast-growing mix of vehicle models and protocol implementations, and multiple components that must coordinate perfectly in real time.

The result is a persistent reliability gap. Even where chargers exist, one out of ten charging sessions still fails. For drivers, that creates friction and mistrust. For operators and manufacturers, it creates costly service work, reputational damage, and slower rollout. As EV adoption accelerates, reliability becomes a real limiting factor.

EcoG builds the operating system of EV charging

EcoG provides the core software and embedded control layer that makes chargers run reliably across different use cases, manufacturers, and geographies. It is the standardized brain inside the charger ensuring that:

  • cars and chargers understand each other smoothly;
  • charging sessions start and finish reliably;
  • new features and improvements can be rolled out across fleets of chargers without hardware rework;
  • OEMs build new products faster on a proven modular foundation.

In short, EcoG turns EV charging from a bespoke engineering project into a repeatable industrial product.


Why now

We’re at an inflection point where reliability and standardization stop being optional and become decisive.

  • Scale is increasing and so are expectations. For years, success was measured in the number of chargers installed. But as networks grow, attention is turning to whether those chargers actually deliver a good experience. OEMs, fleet owners, and consumers are looking at uptime and ease-of-use, not just coverage. The winners in this phase will be the players who can deliver charging that is consistently dependable.
  • EV adoption is moving into the mainstream. Early adopters tolerated bugs because everything was new. The mass market won’t. As EVs become the default choice for households and businesses, charging has to feel boringly reliable, which requires a step-change in robustness and interoperability.
  • Fast charging and heavy-duty electrification raise the bar. The expansion of high-power hubs, highway corridors, electrified busses and truck fleets makes reliability even more critical as downtime is expensive and operationally disruptive. These environments demand industrial-grade control software built for scale from day one.
  • Standardization is accelerating globally. Whether driven by regulators or customers, the direction is the same: predictable charging. That increases the value of a software foundation that’s already validated in the field and can adapt faster than hardware cycles.
  • OEMs must ship faster and cheaper. Charger OEMs face rising competition and shrinking margins. Building every software layer in-house is slow, expensive, and risky. Many are now looking for best-in-class building blocks they can trust, so they can focus their resources on differentiation. EcoG is becoming that trusted foundation.
Why we believe EcoG can win

We invested because EcoG is uniquely positioned to become a foundational layer of the charging ecosystem.

  • A universal, system-level product. EcoG isn’t just a protocol library. It covers embedded OS, charger automation, controllers, reference architectures, and a growing number of value-added-services to its customers. This completeness matters because reliability lives in the interaction between all components, not in one isolated module.
  • Interoperability as the barrier to entry. Interoperability is the hardest technical challenge in charging. Chargers must handle hundreds of internal states, while vehicles bring their own complex state machines on top. EcoG has built deep OEM know-how and field feedback loops across brands and models. The result is a reliability advantage that’s very hard to replicate without comparable scale in the field.
  • Speed and certification advantage. EcoG’s blueprints and pre-integrated components reduce development timelines and certification risk dramatically. In a fast-moving standards environment, time-to-compliance is a buying criterion.
  • Proof in the field. EcoG is already powering a large and growing installed base through dozens of charger product lines. That footprint does two things: it validates product-market fit today, and it compounds EcoG’s advantage through real-world learning effects.
  • Platform upside beyond licenses. We’re especially excited about the long-term platform trajectory. By enabling third-party applications directly on the charger such as payments, predictive maintenance, smart charging and even V2G integrations, EcoG captures recurring, usage-based value on top of its OS footprint. Over time, this will develop into the app-economy layer in charging.
How EcoG fits GET Fund

Our thesis at GET Fund is to back companies that unlock real-world decarbonization through industrial scalability. Charging infrastructure is critical climate infrastructure, but it won’t scale on hardware alone. It needs a reliable, standardized software core that makes chargers interoperable and future-proof.

EcoG sits right at this leverage point: it professionalizes the charging stack for OEMs, improves reliability for operators and drivers, and sets up a platform for the next wave of energy and mobility services. In the industrialization decade of EV charging, this is foundational.

We’re thrilled to partner with the EcoG team on building the operating system layer for a charging ecosystem that finally feels as dependable as fueling.

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