At GET Fund, we invest in transformative solutions that lay the foundation for a sustainable, transparent, and efficient industrial future. The textile sector – highly complex and deeply interconnected on a global scale – continues to lack the reliable, actionable data needed to inform smarter sourcing, design, and production decisions.
Textiles touch nearly every corner of our lives, from apparel to home goods to industrial applications. Yet most brands and manufacturers still lack visibility into where their products come from and how they’re made. Fairly Made is changing that. By building the platform for traceability and impact measurement in the textile sector, they’re laying the groundwork for a more responsible and resilient global supply chain.
Unlocking the Data Behind Textiles
In today’s textile ecosystem, companies often struggle to understand the true environmental and social impact of their products. Fairly Made’s platform bridges this gap by providing deep, item-level insights into every step of the supply chain. By integrating several key modules into one solution, the company empowers brands, manufacturers, and retailers to:
- Trace Supply Chains: Gain end-to-end visibility from raw material sourcing to final production, uncovering hidden inefficiencies.
- Measure Impact: Leverage a proprietary Life Cycle Assessment (LCA) tool to accurately evaluate environmental metrics like carbon emissions and water use.
- Communicate to Customers: Use built-in communication tools such widgets, QR codes, and digital passports to share verifiable sustainability data directly with consumers.
- Optimize Design: Fairly Made’s Eco-Design module enables proactive adjustments in materials and assembly processes to further reduce environmental impact.
- Supply Chain Intelligence: Access real-time supplier mapping, monitor raw material origin and volume at a glance, and receive automated risk overviews, including alerts on forced labor and deforestation.
Robust Technology, Real-World Scalability
Fairly Made’s skilled team has built a robust, scalable SaaS platform with stringent security protocols. By automating data collection and integrating API-centered architecture for seamless data sharing, Fairly Made delivers unmatched data granularity that helps brands identify and prioritize improvement areas across the entire textile value chain.
Fairly Made has already built a network of over 100 clients, including international textile brands. The platform also covers thousands of suppliers across Europe, North Africa, and Asia, with proprietary datasets that grow more valuable with every onboarded user. They’ve achieved this growth with exceptional capital efficiency and a lean, mission-driven team, proof of strong execution and deep product-market fit.
A Team Built on Deep Sector Insight
Fairly Made’s team brings decades of combined experience in international textile sourcing, sustainability, and digital innovation. Their deep understanding of the sector’s complexities – ranging from supplier dynamics to the nuances of lifecycle impact – has enabled them to build a platform that resonates with today’s informed textile brands. What unites Laure and Camille, the Co-Founders of Fairly Made, is a deep commitment to transparency, a pragmatic approach to data, and a shared belief that better information leads to better decisions. Together, they embody a leadership team that combines creativity, operational discipline, and a shared commitment to sustainability.
Fairly Made’s long-term ambition is to become the data layer powering responsible production in textiles—a system of record for brands, manufacturers, and consumers.
Our Thesis
We invested in Fairly Made because we believe it is a category-defining company in textile traceability and impact intelligence. Their technology-driven solution empowers brands to measure, monitor, and reduce their carbon footprint, creating a ripple effect across the industry.
It’s a platform that combines real data with real-world applicability, a founding team that deeply understands its customer and a solution that not only helps businesses meet rising expectations but raises the standard for what’s possible in responsible sourcing.
Fairly Made perfectly exemplifies the principles that GET Fund seeks in its investments: innovation, scalability, and sustainability. The Company’s mission and impact-driven approach align seamlessly with our thesis, while its potential for significant social and financial returns makes it an ideal addition to our portfolio.
Our investment in Fairly Made broadens our reach into a new sector supply chain traceability in textiles, where the need for innovation is urgent and the opportunity for impact is vast. The textile industry is one of the largest contributors to global carbon emissions, as well as to labor exploitation. Fairly Made’s proprietary technology, which enables brands to trace and improve their supply chain practices, offers a powerful tool for creating systemic change in this sector.
This is the infrastructure layer the textile sector has been missing. And we’re proud to support Fairly Made as they build it.
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